Bordeaux Primeurs 2015: what should we expect?
The campaign Bordeaux Primeurs 2015 will begin towards the end of April 2016. The Châteaux producing Grands Crus Classés, Crus Bourgeois or similar entities will put their wines en primeurThey are already considering their strategy for implementing fruit and vegetable market What price should be set for the Primeur release and for what volume?
Bordeaux Primeurs Vintage 2015: good or bad omens?
Exit price: negotiations are heating up
Discussions with sworn brokers of Bordeaux are getting busy. The traders are demanding moderate exit prices when the Château wants to obtain the highest possible price for its wine. The release price is crucial to the success of a campaign, but especially to its potential.vintage appreciation.
Excellent omens for this new 2015 vintage
One thing is certain: excellent, if not exceptional, signs are predicted for this new 2015 vintage. Our research allows us to place it at the same quality level as the 2005, which is close to the 2009 and 2010 vintages.
A quick look back reveals that the release prices of the 2005 vintage were twice those of the 2004 vintage. Similarly, the release prices of the 2009 vintage were 2.8 times higher than those of the 2008 vintage. Bordeaux has a habit of significantly raising its prices when an exceptional vintage emerges, as nature is not always generous.
The major brands' control over the next campaign
THE Château Mouton Rothschild, 1er Grand Cru Classé of Pauillac, and currently considered as the the most powerful brand in Bordeauxannounced that it would reduce the quantity of wines sold en primeur during the upcoming campaign, under the pretext that demand for en primeur wines has weakened in recent years while demand for vintage wines available in bottles remains strong. CavissimaThis announcement seems misleading to us: it's more of a marketing ploy to raise prices. We believe that The major châteaux will sell their wines in installments. in order to gauge market price acceptance.
The situation remains uncertain.
Whatever happens, the Market conditions are relatively average. compared to what we saw in 2006 and 2010 (the 2005 and 2009 en primeur campaigns). China, which is not yet a major player in the en primeur market, is slowing its demand again. The United States, bolstered by a strong dollar, will be a buyer even though the economic climate seems uncertain. Europe, and particularly England, will be especially vigilant.
At the house of CavissimaWe estimate that exit prices will be located between those of the 2011 vintage and those of the 2009 vintage : we should expect an increase in exit prices of between +30 and +70%.
To better understand the context of these 2015 Bordeaux Primeurs, Cavissima invites you to consult its infographic !